Games and Culture: A Case Study

September 30th, 2008

video games and culture
About a month ago I wrote a piece entitled Culture Bred Through Game Design. I’d been thinking a lot about games and it’s relationship with culture leading up to that piece, with the hopes of writing a couple of follow on articles expanding on the issue.

My travel to Shanghai has done a lot to postpone and yet at the same time nurture my thoughts on culture. Now that I am over here and settled, I’ve finally gathered my ideas together and have a plan on how to address the complicated matter of culture and games. I also wish to stir in my commentaries of games in China as it’s most appropriate. Here is my plan of attack;

Rough Definition of Culture:

Culture can roughly be defined as a set of socially transmitted norms that characterize the behaviour of a community. Our culture affects our understanding of the world around us and hence dictates how we behave in this space.

For starters, culture is an unwieldy beast when it comes to definition and it would be stupid of me to try and explain it all, if that were even possible. As such, I’d like to cut a slice out of the definition and just look at that. This slice is what I’d refer to as ‘world culture’, that is the differences between countries, states, provinces and regions.

Secondly, to further adjust the lens, I think that we’d be best to analyze this issue on the rationale of “How culture affects games” and not the other way around. With games being industry, community and design.

I want to talk about this issue as there isn’t much coverage in general about games from a global perspective outside of Japan, American and Europe. Even out of the three, game coverage is still largely skewed towards America. Despite this games are a powerful medium in other countries too, which is what I wish to look at as well as the influence of culture since there isn’t much talk of that either.

Games and Culture

Introduction
Perspectives from Different Cultures
-series of interviews
China, Games and Culture
-series of articles
Various Articles
-Implausibility of niche cultures, Markets and Cultures etc.
Culture Affecting Game Design
-case studies
Conclusion

Since I’ll be working on this topic for a few months, this isn’t intended to be a single stream of posts, put out in that order but instead this is just an outline of what I wish to look at and how it all relates to one another. If you have any ideas or think that you can contribute then please comment or send me an email (daniel [at] danielprimed.com). Will try and get the contact form fixed soon.

Gaming Observations from Shanghai (China)

September 28th, 2008

shanghai internet

I’ve spent the past weeks in Shanghai and after a lot of commotion I have finally settled down and am ripping into my studies. Of course, as I promised, I have been keeping my eye out on the state of gaming in China, while I will undoubtedly be going more in depth on these issues on the future – you know I gotta makes some more friends first – for now here is everything that I have noticed in dot point form.

Firstly, it must be said that with or without piracy, games are big in China, much as they are around the world.

A driving force behind that are Internet Cafes (Wang Ba) which provide facilities for the most popular games in China this includes games that can be played locally, as well as access to movies, instant messaging and a wealth of other services.

Many of the internet cafes are themed around gaming with furnishings inside very similar to the old Time Zone arcades.

The most popular games in the internet cafes seem to be World of Warcraft and Counter Strike with random card and party games also being popular (I think these are linked to QQ; China’s most used instant messaging service).

People spit on the floors of the internet cafes – spitting is normal in Chinese culture but this shocked me – and smoking is allowed and often taken up by the participants.

I noticed a shortcut to Bookworm Adventures on my computer.

Much like in other Asian countries, the arcades still maintain a significant following in China, both new and older titles. I’ve been to one arcade in Xujiahui (Shanghai’s electronics centre) so far which had most of the typically popular games for arcade players. Also plenty of sponsers from Sega.

Most popular arcades game is – no surprise – King of Fighters ’98, this is the most tournament likened KOF game.

Department stores seem reluctant to sell video games or consoles full stop (I tried two upper class stores and a Best Buy).

Although I did notice on the Samsung TV displays – everything is divided by brand and seems individually licensed out – they had 1080p video of Street Fighter 4. Samsung TVs are popular for their colour so it was a suitable selection.

Electronic stores (as in crowded complexes filled head to toe with electronics) do sell games though. Maybe I am not looking in the right place but they don’t seem to popular in contrast to laptops and whatnot. I think that I need to find the pirated goods store.

Most games on sale are probably legit (well at least where I was; a lot of *seemingly* brand sponsored stalls).

All games are NTSC, being either Japanese or Hong Kong imported, proving that nobody wishes to sell games directly to China.

Nintendo do though and their products are co-branded with ‘iQue’ so that is ‘iQue Nintendo DS Lite’ etc.

I have also spotted several DS card readers with the mini SD cards, too bad for the iQue.

Overall though the PSP seems to be the most popular console (handheld or otherwise), although I didn’t check, the consoles on sale are again probably Hong Kong or Japanese. They’d have to be as they had so many colors available.

The PSP is also beating the DS in the subway wars.

Oh yeah, the Wiis would have been from Japan as they had Tales of Synphonia 2 being demoed and I confirmed with the shop keeper that it was Japanese.

Also the reason why the PSP is so popular is because they are the easiest to crack and get games for.

Lastly, when I was in best buy they had a rom or hack of Super Mario All Stars going on one of the laptops (looked like a hack) with a PS2 styled controller hooked up.

Research Topics for the Presence of Games in China

August 19th, 2008

video games in china

In a week I shall be leaving my comfortable life in Australia and stepping out into one of the busiest and most insane cities on the planet; Shanghai (China). Shanghai has a population of approximately 20 million people and is the epicenter of China’s economic and trading boom.

My reasoning for traveling abroad is language acquisition. I’ve been studying Chinese for 7 years now and much of that has been a waste of time due to the hold-your-hand approach of Western language education. I realized how frustrated I was with the this early on last year and have since gone to considerable efforts to amend my wasted time, the exchange represents a large part of this.

I’ll be away for at least half a year, possibly a year and a half depending of if I can combine a second scholarship that I won for the same time slot. While I am over in China, I would like to use the time I have to extend my understanding of the impact of video games in the country. This is all part of an upcoming direction that I’d like to steer the blog in, where I begin to analyze games from a world perspective and not just an American perspective, as usually tends to be the case. Being interested in both games and Chinese culture, I am already familiar with some nuances in the country’s gaming landscape so I would like to investigate:

-the underground piracy economy
-the rampid success of online gaming
-opinion from older/parent demographic
-gaming and Internet Cafe Culture
-Chinese/English gaming language

Among other issues. ShangHai also hosts a number of game developers including the Ubisoft branch whom are working on the new voice controlled RTS EndWar.

The reason why I am writing about my travels is because I want to hear your opinions, I want to know if there is anything about Chinese games and gaming culture that you wish to learn more about. I’m hoping to do mountains of research by talking to locals, testing these online games, browsing through pirated goods posting my finding on the blog. So let me know if there is anything that interests you about this side of the gaming market and I’ll try and snuff it up.

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Tags: china

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